SUBSURF WEBSITE

[ Type ]

UX/UI Case Study

[ Description ]

Subsurf is a conceptual web platform exploring shared OTT subscriptions through cost-splitting and group access. I’ve included this case study as it was my first structured UI/UX assignment, marking the foundation of how I approach clarity, trust, and user-centered design.

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[ Year ]

2023

Design Ethos of SUBSURF

The experience stays lightweight without feeling empty. Visual restraint, clear hierarchy, and subtle cues keep the product approachable while supporting premium offerings.

Simple, Not Sparse

The interface prioritizes actions users come for discovering plans, joining groups, and sharing costs. Screens stay focused and direct, reducing friction between intent and subscription access.

Utility Leads the Experience

Shared subscriptions require confidence. Clear information, transparent pricing, and predictable flows are designed to reduce hesitation and build comfort between strangers.

Trust Before Transactions

SUBSURF

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